I design and build high-performance websites, online stores, custom functionality and automation systems for UK businesses that need more than a standard template.
Most businesses do not need another generic website. They need systems that solve operational, technical and conversion problems properly — built on the right platform for the job.
Built from the ground up for your specific business context — not adapted from a template. Using WordPress, Next.js or the right platform for the project.
Online stores built for performance, conversion and manageable complexity — on WooCommerce, Shopify or the right platform for your product range.
Custom functionality that extends what your platform can do — connecting systems, automating tasks and handling business logic no off-the-shelf plugin covers.
Workflow automation, intelligent content systems and AI tooling integrated into your website, store or operational processes.
Specialist service pages for the platforms and systems UK businesses use — each delivered within a broader custom development practice.
WordPress development, maintenance and technical support as part of a broader custom development practice — for UK businesses that need the platform to work properly.
WooCommerce store development and performance optimisation for London-based and nationwide UK eCommerce operations.
Custom WooCommerce plugin development for UK eCommerce businesses — subscriptions, pricing logic, payment gateways and product configuration.
Full eCommerce system architecture and build — product design, checkout optimisation and conversion-focused development across platforms including WooCommerce and Shopify.
AI-powered workflow automation, content generation systems and intelligent tooling integrated into websites and eCommerce platforms.
Technical eCommerce performance audits covering Core Web Vitals, server configuration, front-end efficiency and database optimisation.
WooCommerce speed optimisation for London-based stores — checkout performance, product page load times and infrastructure tuning.
Issue. Pages take several seconds to load. Bounce rates are high. Core Web Vitals are failing regardless of the platform.
Resolution. Server-side diagnosis, database query optimisation, caching architecture, asset compression and platform-level performance refactoring.
Issue. Customers abandon carts at checkout. Payment gateways fail. Shipping and tax logic does not work correctly.
Resolution. Checkout flow restructuring, gateway debugging, shipping zone correction and session handling improvements.
Issue. Your business requires specific features that no existing plugin, theme or app can deliver reliably.
Resolution. Custom development targeting the exact functional requirement without unnecessary complexity — across WordPress, WooCommerce, Shopify or standalone systems.
Issue. Installing a new plugin, extension or app breaks existing functionality. Updates cause unexpected behaviour across the site.
Resolution. Architecture audit, dependency mapping, controlled integration and conflict-free development practices.
Issue. Product pages load slowly. Search and filtering lag. The admin dashboard is sluggish during updates.
Resolution. Database indexing, query refactoring, caching implementation and infrastructure-level performance tuning.
Issue. Staff spend hours on repetitive data entry, order processing, inventory updates and content publishing.
Resolution. Custom automation systems, scheduled task integration, API connections and AI-assisted workflow design.
A selection of development and optimisation projects focused on functionality, performance and automation.
I start by understanding your current setup, technical constraints and the specific problem you need solved. No assumptions, no generic questionnaires — just a direct conversation about what needs to work.
I map out the architecture, select the right approach and document what will be built before any code is written. You see the plan and approve it before development begins.
I build the solution with a focus on clean code, performance and maintainability. You get regular updates, direct communication and the ability to adjust requirements as we go.
After deployment I monitor performance, fix any edge cases and ensure the system runs smoothly. Most clients continue working with me for ongoing maintenance and iterative improvements.
Every project I build includes technical SEO foundations, performance optimisation and clean architecture as standard. Systems are structured for growth, maintainability and discoverability across search engines, AI overviews and LLM extraction.
Whether you need a custom website, eCommerce system, plugin development or technical problem-solving, I can help you design and build the right solution.